Sales and Marketing (Videos)

Sales and Marketing (Videos) online training courses
Total Courses: 19    Estimated Training Time: 4 Hour(s)

Summary

1 Year Unlimited access to all 19 courses listed below, includes over 4 hours of online courseware.

Due to increased competition and cutthroat pricing, a higher level of sales and marketing skills is essential in today's marketplace. You need to get out there fast to effectively disseminate your company's name and brand. You need to find new prospects and cultivate repeat customers. Our programs will help you effectively build your brand, garner new business and close the sale.

Current Price: $49.95 | List Price: $99.95

This Sales and Marketing (Videos) online training series provides 4 hours of self-paced courseware. This web-based training provides 1 year of unlimited access to all of the following lessons:

  1. E-Mail Marketing (Interview)
  2. Guerrilla Marketing
  3. Guerrilla Trade Show Selling
  4. Marketing Your Web Site (Interview)
  5. New Rules of Online Advertising (Interview)
  6. Sales Skills for Call Centers
  7. Target Your Market (Interview)
  8. The Influence Edge and Sales
  9. Track Selling Step 1: Approach
  10. Track Selling Step 2: Qualification
  11. Track Selling Step 3: Agreement On Need
  12. Track Selling Step 4: Sell the Company
  13. Track Selling Step 5: Fill the Need
  14. Track Selling Step 6: Act of Commitment
  15. Track Selling Step 7: Cement the Sale
  16. Closing A Sale
  17. Getting Out of a Sales Slump
  18. Keys to a Successful Marketing Campaign
  19. Making A Gatekeeper an Ally

Lesson Detail:

  • Sales and Marketing (Videos): E-Mail Marketing (Interview)
    Using the correct e-mail marketing techniques can increase the brand awareness of your business. Watch as Jim Sterne, internationally known Internet marketing consultant, author and lecturer, discusses how you can use e-mail to attract customers to your company Web site.

    • Interview with Jim Sterne

  • Sales and Marketing (Videos): Guerrilla Marketing
    Today, traditional marketing practices can be very expensive and complex. This course simplifies these complexities, eliminates the high costs and explains how companies can use marketing to generate profits from minimum investments. This program will help you define and understand guerrilla marketing practices. You'll also learn important guerrilla marketing secrets that will allow you to have a competitive advantage.

    • Introduction
    • Guerrilla Marketing
    • What Is Guerrilla Marketing?
    • Intelligence Marketing
    • The Guerrilla Marketing Plan
    • Marketing Secrets
    • Summary

  • Sales and Marketing (Videos): Guerrilla Trade Show Selling
    At a trade show, you only have a few seconds to pull in potential customers. During this program, you'll learn effective strategies on how you can increase your sales on the trade show floor. You'll also learn how to avoid the six deadly trade show selling sins, how to make first contact with customers, how to connect QUICK and how to close a sale using Guerrilla techniques.

    • Essential Trade Show Selling Skills
    • Making First Contact
    • Ten Things That Drive Visitors Nuts
    • Tips on Making Contact
    • How to Connect QUICK
    • Wrapping Up and Moving On
    • Closing the Sale
    • Summary

  • Sales and Marketing (Videos): Marketing Your Web Site (Interview)
    Winning Internet companies make first-time visitors repeat customers. Watch as Mohan Sawhney, Tribune Professor for Electronic Commerce and Technology at Kellogg Graduate School of Management, Northwestern University, offers tips on how to better market your Web site.

    • Interview with Dr. Mohan Sawhney

  • Sales and Marketing (Videos): New Rules of Online Advertising (Interview)
    A smart banner ad can bring thousands of eager customers to your site. Watch as Jim Sterne, internationally known Internet marketing consultant, author and lecturer, describes the new rules to help promote your product most effectively on the World Wide Web.

    • Interview with Jim Sterne

  • Sales and Marketing (Videos): Sales Skills for Call Centers
    Customers never see or meet the person they call when making a transaction by telephone. Because of this, the role of a call center professional, whether an advisor, operator, sales or service rep, has never been more important. This program is designed to provide you with tools and techniques to ensure a successful customer outcome.

    • Introduction
    • Sales Skills for Call Centers
    • Starting Off
    • Staying Motivated
    • Making the Connection
    • Greeting Courtesies
    • Turnoffs
    • Communication Effectiveness
    • Closing a Call
    • Summary

  • Sales and Marketing (Videos): Target Your Market (Interview)
    Targeting the right market for your product or service can make or break your company. Watch as Steve Mott, president of BetterBuyDesign.com, discusses how to identify and leverage your market opportunity.

    • Interview with Steve Mott

  • Sales and Marketing (Videos): The Influence Edge and Sales
    Using influencing skills while selling can be crucial in demonstrating how your product or service can meet your customer's needs. During this program, you'll learn the four stages in the sales cycle and how to use influence behaviors while selling. You'll also learn how to handle customer's objections by using influencing behaviors.

    • Introduction
    • Pre-Sale Planning Stage
    • Preliminary Stage
    • Exploring Stage
    • Closing Stage
    • Handling Objections
    • Summary

  • Sales and Marketing (Videos): Track Selling Step 1: Approach
    Step One of the Track Selling System, Approach, is just what it sounds like: getting to know your prospect, introducing yourself and establishing rapport. During this program, you'll learn the importance of the introduction during a sales call and ways to build rapport with prospects. You'll also learn how to sell yourself to a prospect and how long the rapport-building portion of your sales presentation should last.

    • Introduction
    • The Initial Introduction
    • The Five Buying Decisions
    • Building Rapport
    • Selling Yourself
    • Sales Cycle of Rapport-Building
    • Summary

  • Sales and Marketing (Videos): Track Selling Step 2: Qualification
    During Step Two of the Track Selling System, Qualification, you help your prospects determine exactly what they need. Then, you gear the rest of your presentation to meeting those needs. During this program, you'll learn the three critical qualification questions to ask, as well as specific types of questions to use to keep your prospects talking. You'll also learn how much time to spend on qualification and how to handle problems as they come up.

    • Introduction
    • Qualification Questions
    • Keep Your Prospect Talking
    • Handling Problems
    • Importance of Qualification
    • Summary

  • Sales and Marketing (Videos): Track Selling Step 3: Agreement On Need
    In Step Three of the Track Selling System, Agreement on Need, you need to make sure you and your prospect are in agreement, working to achieve the same goals. During this program, you'll learn how to summarize information you've received from your prospect. You'll also learn what to do if the prospect doesn't agree and how to use Agreement on Need in multiple sales calls.

    • Introduction
    • Summarizing Information
    • When the Prospect Doesn't Agree
    • Multiple Sales Calls
    • Summary

  • Sales and Marketing (Videos): Track Selling Step 4: Sell the Company
    During Step Four of the Track Selling System, Sell the Company, you'll help your prospect make a positive decision about your company. During this program, you'll learn how to use a transition question to begin selling your company. You'll also learn ways to supply your prospect with information about your company and how to help your prospects decide your company has integrity and is able to perform as promised.

    • Introduction
    • Sell the Company
    • Transition Question
    • Ways to Provide Information
    • Selling Your Company
    • Summary

  • Sales and Marketing (Videos): Track Selling Step 5: Fill the Need
    During Step Five of the Track Selling System, Fill the Need, all the careful groundwork you've been laying will begin paying off. You now show your prospects precisely how your product or service solves their problems or fills their needs. You also help your prospect make positive decisions about your product or service, as well as the price. During this program, you'll learn how to use the Feature/Benefit/Reaction sequence. You'll also learn how to appeal to your prospect's needs, not necessarily to the consumer's.

    • Introduction
    • Feature/Benefit/Reaction Sequence
    • The Heart of Your Presentation
    • Features and Benefits
    • Summary

  • Sales and Marketing (Videos): Track Selling Step 6: Act of Commitment
    During Step Six of the Track Selling System, Act of Commitment, is the time to ask for the order, the time to ask for whatever act of commitment you have as your objective for your sales call. During this program, you'll learn the importance of the close and how to ask for the order using the first close. You'll also learn how to handle objections and use subsequent closes.

    • Introduction
    • Act of Commitment
    • Asking for the Order
    • Handling Objections
    • The Second Close
    • The Third Close
    • The Fourth Close
    • The Fifth Close
    • Summary

  • Sales and Marketing (Videos): Track Selling Step 7: Cement the Sale
    Step Seven of the Track Selling System, Cement the Sale, shows you how to keep your buyer satisfied after the sale. It's only the untrained salesperson, who thinks that once you've made your sale, your involvement is over. As a professional salesperson, you have the ability to help the prospect buy now and wear well. During this program, you'll learn how to cement the sale and identify ways to reassure your customers after the sale. You'll also learn how to cultivate the customer connection and the importance of the lifetime value of your customers. In addition, you'll learn the pluses and minuses of Customer Relationship Management.

    • Introduction
    • Cement the Sale
    • Reassure Your Customers
    • Cultivate the Customer Connection
    • Value of a Customer
    • Customer Relationship Management
    • Summary

  • Sales and Marketing (Videos): Closing A Sale
    Getting the inside perspective is what you need when closing a sale. Watch as Bob Rosner, founder and syndicated columnist of Working Wounded, discusses how to find out what your customer really needs and how to explain the bottom-line value of what you're selling.

    • Closing A Sale

  • Sales and Marketing (Videos): Getting Out of a Sales Slump
    Getting out of a sales slump isn't the easiest task for any salesperson. Watch as Bob Rosner, founder and syndicated columnist of Working Wounded, discusses how attitude, opportunities and technique will help keep you on top of your sales.

    • Getting Out of a Sales Slump

  • Sales and Marketing (Videos): Keys to a Successful Marketing Campaign
    Marketing isn't just a department, it's everyone's job. Watch as Bob Rosner, founder and syndicated columnist of Working Wounded, provides tips on how to win with your marketing campaign.

    • Keys to a Successful Marketing Campaign

  • Sales and Marketing (Videos): Making A Gatekeeper an Ally
    Gatekeepers can help you get through to the person you need to contact. Watch as Bob Rosner, founder and syndicated columnist of Working Wounded, discusses how you can make a gatekeeper an ally.

    • Making A Gatekeeper an Ally

Certification

Sales and Marketing (Videos)

Audience

Non-Managers, Front Line Managers, Mid Level Managers, Exec Level

Features

  • This series is presented using streaming video.
  • Interactive questions appear periodically during this video to engage the learner and reinforce key concepts.
  • An index lists the key sections of the video, with the ability to select sections to play.
  • Slides accompany the videos and reinforce the learning topics. These slides can be downloaded for reference after the course is completed.
  • A full-text transcript of the video can be viewed. Text in the transcript is selectable to choose a point to play the video.

Technical Requirements

  • Internet connection
  • Browser: Internet Explorer, FireFox, Chrome, Safari, Opera or any standards compliant browser.
  • Authorware and Macromedia Flash player recommended but not required.
  • JavaScript must be enabled.

What You Get

You will receive Unlimited Access to all of the Sales and Marketing (Videos) training tutorials listed above. Your online training courses will be available from anywhere you have internet access.This e-learning series includes all of the online training tutorials listed and is provided in an interactive, self-paced format. Retake any or all of our computer training as often as you want. Our online tutorials allow you to learn anywhere, anytime from any computer with internet access. All courses allow for 1 year unlimited access (1 user), include a variety of features and qualify for Continuing Education Unit credit.

StaffKit is an e-learning leader in providing computer training tutorials and online education. We have satisifed online learning customers in over 50 countries. We have been providing web based training for the past 9 years.

Web-Based Training Products

You might also be interested in our Business Videos -- Essentials Package which includes all of the Sales and Marketing (Videos) training courses listed above plus over 749 hours related training courses

Business Videos -- Essentials

Our Essentials course group addresses some of the key fundamental issues for anyone in business today, including Ethical Decision Making, Building Customer Loyalty, and Communicating Across Cultures.

5 Series

Price: $99.95